Why You're Not Achieving Your Fitness Goals

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This Is Why You're Not Achieving Your Fitness Goals

The most difficult thing is the decision to act, the rest is merely tenacity. The fears are paper tigers. You can do anything you decide to do. You can act to change and control your life; and the procedure, the process is its own reward.
— Amelia Earhart

What’s your biggest fitness struggle?

What’s your single biggest hang up?

What keeps you fully clothed on the beach, hiding behind baggy clothes and devoid of body confidence?

In other words, what keeps you plain fucking miserable? If you could change one thing through diet and exercise, what would it be?

Now instead of shoving it down deep and acting like somehow it’ll just get better on its own, I want you to visualise it, grab a hold of it and don’t let it go.

This thing, this one thing that you hate so much is the key to your success.

Don’t believe me?

Let me show you how.

Before Looking At How You Need To Know Why

The single biggest ‘call to action’ for people to start or re-start working out is the desire to change.

This desire can come from a number of places;

  • You see the latest ‘muscle mag’ workout and decide you want that cover model body too, it’ll impress the ladies

  • You’ve just broken up with your girlfriend/boyfriend and want to get back them by ‘looking hot’ next time you see them

  • Someone makes an offhand comment about your weight which catches you off guard and spurs you into action

  • You’ve got that beach holiday coming up, you don’t want to be the fat friend in the group

To be a better, stronger, leaner or more muscular version of yourself is a pretty potent catalyst for change, particularly if you get a guiding hand from some outside influence.

However, whilst your new journey may start off with good intentions if you don’t truly understand your ‘reason why’ you’ll always struggle to get the results you want.

I get it, I know going straight to the how feels good.

Working out feels good too, it’s real-time physical feedback that says you’re doing a great job, not to mention the fact it releases those little endorphin guys that make you feel on top of the world.

After all, you have something you want to change, you find a solution and put it into action.

What could go wrong?


…a lot can!

The problem is you won’t see it until it’s too late, at which point you’ll be back to stuffing your face with junk food and skipping gym sessions to watch the latest Netflix show.

This is because everything will go smoothly, to begin with, you’ll be motivated by the possible outcomes of your action.

However, fast forward a couple of weeks or months and you inevitably hit your first speed bump.

BANG out of nowhere you’re thrown out of whack by something expected;

  • You get drunk and wreck your diet

  • Life gets busy and you skip a few workouts

  • You go on holiday

  • Catch a cold or hurt your arm

Then before you know it, it’s been weeks since you last did a workout and any semblance of a balanced diet is out the window.


It’s simple really, your reason why was too superficial.

It was born out of outside influence masquerading as internal desire.

If it was internal desire you wouldn’t have needed someone else to spark you into action.

The truth is you didn’t dig deep enough in the first place to truly discover your ‘reason why’.

To discover the one thing that will keep you track whatever life may throw at you, the source from which your internal desire to change truly comes from.

Man in a hat looking hopeful

How To Discover Your Real Reason Why

There are 2 steps to determining your ‘real reason why’;

  1. Identify your single biggest issue

  2. Use the 5 Whys method to get to the heart of the issue and discover your ‘actual’ catalyst for change

Step 1 – Identify Your Single Biggest Issue

In my opinion, the critical first step when goal setting is to honestly ask yourself what your single biggest issue is.

This is the one thing above all other things that you want to change and has to be something that can realistically be changed through diet and exercise.

A useful mindset tool is to imagine that you can only change one thing, what would that thing be?

  • Is it the amount of body fat you have?

  • Is it the amount of muscle mass you have?

  • Is it a muscular imbalance?

  • Is it a lack of flexibility?

  • Is it having poor cardiovascular fitness?

Step 2 - Use the 5 whys method to get to the heart of the issue

A strategy originally developed by the Toyota Motor Corporation as a problem-solving method.

The premise is simple, you ask the question why 5 times in order to better understanding of the problem you face.

Since its birth in the 1950s, the 5 whys method has become widespread, particularly in the start-up and lean development world. However, it has its use for understanding your own motivations and will allow you to get to the root of your desire for change.

How To Apply The 5 Whys Method

Using the 5 Whys Method is simple, determine what it is you want to change and then ask yourself why 5 times.

For example:

My Single Biggest Issue Is – I’m too fat and I don’t like how I look

  1. Why Do I Want To Change – Someone called me fat and it hurt my feelings*

  2. Why Do I Want To Change – I always feel like people are judging me and my weight

  3. Why Do I Want To Change – I know I need to change but I’m scared

  4. Why Do I Want To Change – I’m scared I won’t succeed and will let myself down

  5. Why Do I Want To Change – I’m scared because I don’t want to be this person anymore


My Single Biggest Issue Is – I’m too thin and I don’t like how I look

  1. Why Do I Want To Change– I feel like society expects me to be strong and muscular*

  2. Why Do I Want To Change – When I take my top off I don’t live up to what people expect

  3. Why Do I Want To Change – I don’t feel like I’m a proper man

  4. Why Do I Want To Change – I want to feel like I can protect myself and those I care about

  5. Why Do I Want To Change – I want to feel confident and comfortable in my own skin

By doing this you arrive at your real ‘reason why’ and your authentic desire to change.

*This is where most people would stop but notice how this exercise gets you to continue. It keeps pushing you to find your real reason why. The reason so many people quit after a few weeks or months is that they never got past this initial point.

Notice how, to begin with, the reasons for making a change is often superficial and born out of external pressure but as you begin to ask why you get to the core reason for a change.

This is so important and will help you stand firm, so when you don’t feel like following through or life throws something unexpected at you, you can keep the big picture in mind and push forward regardless.

Takeaway Point

Taking action feels great, it feels productive and meaningful but action without purpose is like wandering aimlessly and expecting to somehow get to your destination on time without getting lost.

It’s a shot in the dark.

To truly get to where you want to go on your fitness journey you must really understand why you’re doing it.

There are 2 steps to doing this;

  1. Figuring out your biggest reason why

  2. Using the 5 Whys method to uncover your real reason why

Once you do this you’ll find it infinitely easier to stay on track in the face of adversity.

Fat Loss, Made Simple

Learn exactly how to lose your fat, not your muscle whilst still eating the foods you like, training only 3 days a week and living a full life.

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